Forbes Customer Experience All-Stars 2024 List
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Learn More About Your Forbes Customer Experience All-Stars Ranking
Forbes Experience All-Stars 2024
Forbes Second Annual Customer Experience All-Stars list, powered by HundredX celebrates best-in-class brands that are ranked highest in respect to quality, services, and treatment of customers. Over 4.2 million pieces of customer feedback from 175,000 consumers contribute to the comprehensive Customer Experience All-Stars 2024 ranking, which covers more than 3,100 brands.
Recognizing the brands that are providing the best overall outcomes for all customers
The Customer Experience All-Stars rankings take a holistic view of experience, examining the best overall outcomes for customers based on a mix weighting of customer satisfaction and treatment of customers.
Across the over 3,100 companies within 80 industries covered in the HundredX universe, the three specific areas that comprise the customer service elements of a customer's journey were the following:
Overall Customer Satisfaction
All brands are rated in primary categories such as quality, perceived value, and trust. Other categories are tailored to a specific sector or product
Customer Satisfaction vs. Industry
Brands are also compared to others in their sector to control for the degree to which some industries are generally viewed more positively than others
Treatment of Customers
Rewards the brands that treat their customers well, a key driver of satisfaction along with quality, people/service, speed/convenience, price, and atmosphere.
Among the over 80 industries tracked by HundredX, this year the top industries over customer experience are Quick, Fast, Causal Dining, Convenience Stores, Grocery, Auto Brands, and Hotels.
"The Forbes Customer Experience All-Star List focuses on the overall result for the customer- arguably the most important indicator of future growth. Businesses making the list do a great job understanding the job customers are hiring them to do and setting the bar versus competitors."
Rob Pace
Founder and CEO, HundredX
The Forbes and HundredX Partnership
In partnership with Forbes, mission-driven data and insights provider HundredX utilizes the wisdom of the crowd to inform business strategies. Our innovative solutions enable business leaders to understand consumer purchasing behaviors, predict growth outlook, and identify the underlying factors influencing these trends.
Our collaboration with Forbes plays a crucial role in identifying brands that have earned genuine customer admiration. This partnership highlights our commitment to enhancing the understanding of customer experience dynamics and trends in the modern market.
The Second Annual Customer Experience All-Stars 2024 powered by HundredX list exemplifies Forbes’ continued commitment to highlighting the best in business through the voice of the customer. Past Forbes’ lists powered by HundredX include
Best Customer Service,
Best Brands for Social Impact, and
Customer Experience All-Stars 2023.
Understand Your Customer
With customer experience more important than ever to a business’s health, it’s important to have a firm understanding of where your brand succeeds and where it could use a little help when it comes to the customer. We invite you to schedule a 30-minute session with our team for a deeper insight into the Forbes Customer Experience All-Star 2024 list.
In this personalized session, you will:
- Gain insights into your brand's customer satisfaction standing, with an industry analysis explaining your ranking.
- Access real customer feedback about your brand, offering a window into the experiences of your customers.
- Understand customer priorities when choosing between competitors, providing valuable insights for strategic planning.
Get started today learning more about where your brand stands from your customers' point of view.
Learn More About Your Forbes Experience All-Stars Ranking