Forbes 2024 Best Customer Service List
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Forbes Best Customer Service Ranking
Forbes Best Customer Service 2023
The Forbes 2024 Best Customer Service list, powered by HundredX, honors elite brands for providing exceptional customer service. Over the last 12 months, 4.2 million pieces of customer feedback on over 3,000 brands across 80 industries from 201,000 people contributed to the rankings.
A Holistic Approach to Customer Service
The rankings measure a variety of factors, assessing the effectiveness of the people, technology, and processes businesses put in place to ensure their customers have successful outcomes.
Taking a holistic view, the rankings account for the entire customer journey, from the time they begin to shop for a good or service, to the actual purchase and receipt of the good or service, to the resolution of problems when they occur. The importance of these elements differs across industries, reflecting customers’ diverse needs and expectations.
Across the 3,000 companies within 80 industries covered in the HundredX universe, the four specific areas that comprise the customer service elements of a customer's journey were the following:
People
Staff interactions and professionalism, crucial in sectors like retail and food services, where personal touch significantly affects customer experience.
Services
Additional offerings that enhance the customer’s experience, which are particularly important in industries like hospitality and travel, where extra services are typically the key source of competitive edge.
Speed
Efficiency of product or service delivery, a critical factor in industries like fast food and logistics, where time is of the essence.
Resolutions
A company’s ability to address customer issues effectively, vital in sectors including finance and at-home shopping, where resolving problems swiftly and satisfactorily ensures customer trust and retention.
These four key customer service elements form the foundation of the Forbes Best Customer Service list, highlighting the companies that outperform competitors in providing the best possible service to their customers.
The Forbes and HundredX Partnership
In partnership with Forbes, mission-driven data and insights provider HundredX utilizes the crowd’s wisdom to inform business strategies. Our innovative solutions enable business leaders to understand consumer purchasing behaviors, anticipate market share shifts, and identify the underlying factors influencing these trends.
Our collaboration with Forbes is crucial in identifying brands that have earned genuine customer admiration. This partnership highlights our commitment to enhancing the understanding of customer service dynamics and trends in the modern market.
The 2024 Best Customer Service list is the first of its kind for Forbes, but an extension of HundredX’s partnership with the organization. Past Forbes’ lists powered by HundredX include Best Brands for Social Impact and Customer Experience All-Stars.
Elevate Your Brand
Customer service is more important than ever to a business’ health, it’s essential to have a firm understanding of where your brand succeeds, and where it could use a little help when it comes to the customer. We invite you to schedule a 30-minute session with our team for a deeper insight into the Forbes Best Customer Service 2024.
In this personalized session, you will:
- Gain insights into your brand's customer satisfaction standing, with an industry analysis explaining your ranking.
- Access actual customer feedback about your brand, offering a window into the experiences of your customers.
- Understand customer priorities when choosing between competitors, providing valuable insights for strategic planning.
Embark on the journey to elevate your brand and expand your market share.
Learn More About Your Forbes Best Customer Service Ranking